Blue Flavor

Concrete and Shadow by D. Keith Robinson

Don’t be the box

April 28th, 2006 at 10 a.m.

We’ve all heard the phase “think outside of the box.” In fact there are many variations of that phrase and a multitude of business philosophies that relate to “the box.” You’ve got people telling you to step outside the box, people wanting you to work within the box, etc.

The way I see it, there are some advantages and disadvantages to ever methodology that relates to “the box”. But hey, there are advantages and disadvantages to almost anything right? Where I see a real problem when it comes to work style, creative thinking and building the best business possible is when you become the box or let “the box” dictate how you work.

(I know, the whole “box” thing is kind of silly, but I promise I think I’ve got a point here and this is a way to frame it.)

What’s the box?

I wonder. What do you think the box is?

To me the box is the known. It’s rules, prejudices guidelines and constraints.

It can be horribly stifling to define yourself by those rules, guidelines, prejudices and constraints that surround you. When you become the box you lock yourself into a way of thinking that doesn’t allow you to adapt at all.

Have you ever worked with someone who questions everything, or someone who sees everything though one very narrow point of view? What about someone who has to have everything around them defined for them? These kind of people have become the box, and it’s not a healthy way to work. For them, or for their coworkers. Especially when creativity is involved.

Forget the box.

My advice, when it comes to the box, is that you do your best to be flexible and adapt to, or transcend the box. Rules are there for a reason, but that doesn’t mean you need to either follow or break them all the time. Don’t let the rules define how you work—in either direction.

Don’t be the box. Don’t be afraid to step out of your comfort zone. It’s there, when you’ve completely ignored the rules that govern your day-to-day work and life that you’ll do some of your best work.

Keith Robinson

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