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Thoughts on Hanging Bullets

November 16th, 2006 at 11:55 a.m.

Last week we got into a little discussion over hanging bullets in a list. I generally fall on the side that bullets, like other punctuation, should be hung. This comes from my background in print and having worked with a couple of art directors that drilled it into me on my first job. However, could (and should) these typographic traditions be applied to the web?

Before we get into hanging bullets lets talk a little about hanging punctuation in general. There are two main reasons for hanging bullets and other punctuation in print: improved aesthetics through a strong edge and improved readability.

The most cited justification for hanging bullets, and other punctuation, is optical alignment. When setting type we strive for a strong clean edge. Punctuation marks are lighter in weight than other letters with a fair amount of empty space around them. This is why the alignment appears to brake when punctuation is on the justified edge. By hanging the punctuation in the margin the optical alignment is fixed and improves the aesthetics of the copy.

Hanging punctuation also improves the readability of copy. As mentioned above, punctuation has less weight than letters. The lack of heft creates an unintended indent when they appear at the beginning of a line, causing the reader to pause mid sentence. Hardly the desired effect. Hanging the punctuation fixes this and keeps the reader moving through the text without interruption.

These are great for print where long passages of text is the norm. But, reading and writing for the web is very different. We all know that people scan when reading on the web. Long passages of text aren’t appropriate to this medium. So, text is chunked to allow for quick comprehension. List are also used more frequently as well to get quick points across.

To this end, hanging bullets seems counter productive to the web’s quick reading style. Lists are highlighted points that should be recognized. Forcing the reader to pause slightly, by not hanging the bullets, adds emphasis to the points being made. If they were hung, readers might glance over them and miss important information.

Writing this post has caused a shift in thinking for me. I had intended on validating the need to hang bullets when I started doing research. However, I found that it was my treatment of bulleted lists that needed to change, not the other way around. As we move towards better typography on the web, print traditions need to be reevaluated to see if they hold up rather than blindly implementing them.

Kevin Tamura

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